Stories have always fascinated me.
Impregnating my heart from the beginning.
Helping to create who I am.
A curious, a creator, a storyteller, a copywriter, a creative director.
When I was a baby my parents used to read for me. A lot.
Fairy tales, children’s books, stories, stories and stories.
I grew up surrounded by words, books AND IMAGINATION.
They made me curious about the world.
I wanted to know more, to discover more.
And the more I wanted it, the more I read, wrote, watched films. And dreamed.
As I still do.
Recently with Oliver and Hyper Island. With Euro RSCG and then Havas and then BETC Havas. With McCann, Publicis and many other Brazilian agencies before all that. With Vogue. And also writing a lot for myself. In São Paulo, Rio, London, Paris, New York, Montreal, or wherever I was. And always. Wherever I am.
Thinking and creating for major brands such as AB InBev Coca-Cola, Pepsico, Intel, Embratel, Telmex, Vivo, Citroën, Peugeot, General Motors, Hyundai, Renault, Danone, Nestlé, Johnson & Johnson, Reckitt, Unilever , P&G, Hershey’s, Mondelez, Pernod, Accor Hotels, LVMH, Akzo Nobel(Dulux in UK, Coral in Brazil).
The passion for stories and arts helped me to get some ideas awarded at some festivais, like Clube de Criação de São Paulo, ABP, Lusos, FIAP, Globes, and shortlisted in Cannes, London and New York Festivals.
I am a Brazilian who also lived in France, Canada, the UK and the US, and who loves stories, arts, dogs, and music. And life.
Stories. This is mine.
In short.
